Starbucks

I joined Swift during their second-year campaign for Starbuck’s The Real PSL—a branded mascot that got into (a latte) hijinks and signaled the upcoming season of pumpkin spice flavored EVERYTHING!

To tease the season, we created a PSL Fan Pass—their ticket to an early sip leading to a million downloads and 17K+ early Starbucks unlocks. The Real PSL also made its IG launch with a ton of fun, pumpkin-flavored posts.