Reebok Human Rights Award

After a 14-year hiatus, Reebok relaunched their Human Rights Award Program, a live-streamed event honoring young activists. The tone was celebratory, meant to move, inspire, and shine a light on these incredible individuals who are working tirelessly to dismantle systemic racism. Fueled by passion, this was an exhilarating project to bring to life during COVID. Some personal highlights for me include collaborating with the ASU student body, “directing” Shaq, and writing words for Amber Hikes and Tarana Burke.

CD / CW: George Mollas
Designers: Dallas Carnahan / Chad Evans

 

Above: Social assets and invite. Below: GIF sampler of live-stream segments.