ōkta
Creating a brand that captures two-star Michelin chef Matthew Lightner’s evolving culinary vision and bringing it to life in the heart of Oregon wine country was no easy feat. We aimed for something as simple, impactful, and meaningful as the locally sourced, farmed, and foraged dishes he creates. We developed a name, ethos, and brand identity that reflect the essence of the Pacific Northwest’s culinary landscape.
Menu and introduction card: The variance of filtered light that impacts our view of the valley changes throughout the day. Colors saturate, then fade. Light intensifies, then dims. It’s under this ever-changing cloud cover that our experience comes to life. This is ōkta—a focused, quiet place to discover, understand, and connect.
