Kits on Kits on Kits

I love thinking up seeding or influencer kits. It’s a fun brand play for a spontaneous and memorable one-on-one interaction. Plus, who doesn’t like free stuff?

adidas x Star Wars

To promote adidas Star Wars edition footwear. We made custom droids disguised as seeding kits with functioning lights and fun (bloop-bleep) sounds. The droids were placed inside Disneyland hotel rooms to surprise a group of unsuspecting influencers there to shoot content for the weekend. Each droid was well-stocked with gear and goodies.

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Red Bull AR Winter Edition

Red Bull launched an AR gaming app where you unlock mini-games by scanning a can. To seed the app and can, we created an analog version of the game in the form of a collectible “Polly Pocket” toy kit, complete with 3D-printed influencers that matched their likeness.

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Brooks Running PureDrift Chocolate Shoes

Brooks wanted to promote the launch of their new PureDrift running shoes to popular influencers/athletes on Valentine's Day. Clearly, we had to ship them inside an 8 lb dark chocolate novelty egg from Japan. Clearly.