Washington Department of Health

Long before the days of JUUL, there were cigarette and chewing tobacco companies targeting teenagers. I know, crazy. We created “No Stank You,” an anti-tobacco campaign to prevent teens from smoking in the first place if they saw how gross, bad and stinky it was for their social life. What would your friend or (GASP!) someone you’re crushin’ on think about that yellow grill?

Each spot concluded with an offer for a free branded t-shirt to help promote the cause.

CW: George Mollas
AD: Jason Fong

CD: Matt McCain
ACD: Tony Zimney

No Stank You Year 3

For the third year of NSY, we wanted to build on the popular t-shirt line and to do something big that gave the teens some ownership of the brand. So we put the teens in our TV spots. All of them. We created tech to stitch together thousands of photos of teens as stop motion animation characters and put them in our spots.

CW: George Mollas
AD: Jason Fong